July 2010 - Atmosphere (photo album)

I feel like the fashion of 2010 can be described as"not very 2000s but not very 2010s either". It's sort of a transitional state for fashion at the time.

This era was truly its own.

One thing that really strikes me about this set is how obvious it is that most of these pictures are for Facebook. When everyone posted huge albums and there was little editing. There’s fashion that could pass as either 2000’s or 2010’s, though the hairstyles are running a little behind.

I was thinking about this some more in terms of my personal life. July 2010 was a very significant time for me and probably one of the few months outside of those in 2019 where I can remember so many really specific dates. For round numbers, if we said my cultural consciousness started in 2000, then this is starting to encroach on the half way point. It’s weird, not too long ago I would’ve said this still felt recent, and in ways I feel like I could close my eyes and be there again. Now for the first time this is starting to drift towards feeling like my “younger” days. I didn’t think that would happen already, but ten years is ten years, I guess.

I actually have the right girl’s top from the second picture lmao. Two of them, actually, in different colors. From Abercrombie though, despite the Hollister plug.

I remember Purble Place! Windows should really consider adding pre-installed games on their computers again.

The fact that 2010 is now 10 years ago scares me...