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Post by SharksFan99 on Aug 21, 2020 13:29:27 GMT 10
I had a conversation about this with al on the Popedia Discord Chat a few hours ago and I thought it would make for an interesting topic. We tend to only associate the "edgy" mindset/zeitgeist that was popular at the time with the emo scene and the overall teen culture of the core 2000s, but it also manifested itself in other ways. It was actually a significant defining aspect of the kids culture of the mid-late 2000s as well. I have a few video tapes at home which contain Nickelodeon and Cartoon Network recordings from when I was a kid. Over the past seven years, I have been in the process of gradually digitalising all of them, and as I have been doing so, I have come across a few interesting finds: This Nickelodeon ident from February 2007 perfectly encapsulates that "edginess". From The Veronicas making the rock hand gesture at the start of the video, to the woman (i'm not sure what her name is) at 0:09 saying "you kids ROCK", it's the representation of not only what the kids culture was like at the time, but also how so much of the pop culture trends from the mid-late 2000s had a strong emphasis towards being 'edgy'. In comparison, if you watch this Nickelodeon ident/video from July 2009, you can tell that the "edgy" quality had fallen out of favour and was no longer used as a means for Nickelodeon to promote its brand: If i'm being honest, as cheesy as it may seem today, the edginess that was so prevalent back then is actually something that i'm personally quite fond of and nostalgic for, because it's something that I grew up with and associate heavily with my childhood. Going back to that Nick video from 2007, as an 8 year old kid at the time, it genuinely seemed edgy and 'cool' to be into rock and to go out of your way to make yourself seem edgy. In your opinion, what do you think caused the 'edginess' in pop culture to come about and how long would you it say it lasted for? How did you perceive it at the time?
al likes this
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Post by John Titor on Aug 22, 2020 3:17:56 GMT 10
its because of pop punk and how pop punk music took over commercials at this time, around 2004 ish commercials
always had a fake sum 41/blink 182 sounding song in them or scratchy EXTREME emo font
Talking about MTV, E!, Vh1, Bravo and not the cartoon channels, but some of the Cartoon Network indents did kind of had some sort of pop punk
music for some bumpers. Around 2008/2009 typefaces and commercial styles were fading of the 2000s and making way for the FLAT safe and
non offensive commercial styles of the 2010s that looked like they were made on Adobe suite.
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Post by al on Aug 25, 2020 1:48:13 GMT 10
The mid-late 2000's were big on "tween" culture aka taking the raunch out of the then current teen culture, yet leaving the edge. For some reason I always think of this episode of Zoey 101  I will say, I'm not sure this is a direct product of popular rock music, though it's definitely embedded in the roots of it. For me, it was a component to the overall "badass" culture of the time, which coincides with the rebellious nature of the genre. I almost think the 2000's marked the "suburbanization" of it, if you will. Life circa 2006 for many was pretty stable, easy enough, clean. Did the edginess almost compensate for the Vanilla Twilight that otherwise marked the SUV and McMansion era? Maybe.... As for why it was ultimately targeted at children could have a ton of factors. Could be the "lowest common denominator" affect, after young kids just emulating their gentrified perspective on teenagers. But what I think may be really significant is who the parents were at this time. Gen Jones and Gen X, initially targeted by MTV, may have seen embraced this. I theorize that as childhood became more sheltered in sone ways, kid culture grew more mature in others. Okay this is just stream of consciousness.
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Post by SharksFan99 on Aug 29, 2020 19:25:11 GMT 10
The mid-late 2000's were big on "tween" culture aka taking the raunch out of the then current teen culture, yet leaving the edge. For some reason I always think of this episode of Zoey 101 I will say, I'm not sure this is a direct product of popular rock music, though it's definitely embedded in the roots of it. For me, it was a component to the overall "badass" culture of the time, which coincides with the rebellious nature of the genre. I almost think the 2000's marked the "suburbanization" of it, if you will. Life circa 2006 for many was pretty stable, easy enough, clean. Did the edginess almost compensate for the Vanilla Twilight that otherwise marked the SUV and McMansion era? Maybe.... As for why it was ultimately targeted at children could have a ton of factors. Could be the "lowest common denominator" affect, after young kids just emulating their gentrified perspective on teenagers. But what I think may be really significant is who the parents were at this time. Gen Jones and Gen X, initially targeted by MTV, may have seen embraced this. I theorize that as childhood became more sheltered in sone ways, kid culture grew more mature in others. Okay this is just stream of consciousness. That's a very good point. I agree in that there were likely several factors that contributed to the emergence of it, however the reason as for why I believe rock music was very much the "determining factor" in all of this is because of the extent to which the genre skewed so heavily towards teens during the '00s. Sure, someone could make the counter-argument that teens had always been the core target audience for previous incarnations of rock sub-cultures, but the genre quite literally went from being a form of music that vaguely resonated with the youth in its overall "image", to an outlet of music in which the lyrics, artists/bands' public images and music videos directly spoke to teens on a personal level. It became more 'juvenile' in the sense that the genre lyrically began to heavily centre around teen relationship problems and depression issues in a much more outspoken way. If it weren't for Avril Lavigne and bands such as Simple Plan, Blink-182 etc. popularising the suburban "punk" aesthetic around 2002/03, would the 'edginess' in pop culture have ever become as significant as it was?
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Post by John Titor on Aug 30, 2020 1:38:20 GMT 10
The mid-late 2000's were big on "tween" culture aka taking the raunch out of the then current teen culture, yet leaving the edge. For some reason I always think of this episode of Zoey 101 I will say, I'm not sure this is a direct product of popular rock music, though it's definitely embedded in the roots of it. For me, it was a component to the overall "badass" culture of the time, which coincides with the rebellious nature of the genre. I almost think the 2000's marked the "suburbanization" of it, if you will. Life circa 2006 for many was pretty stable, easy enough, clean. Did the edginess almost compensate for the Vanilla Twilight that otherwise marked the SUV and McMansion era? Maybe.... As for why it was ultimately targeted at children could have a ton of factors. Could be the "lowest common denominator" affect, after young kids just emulating their gentrified perspective on teenagers. But what I think may be really significant is who the parents were at this time. Gen Jones and Gen X, initially targeted by MTV, may have seen embraced this. I theorize that as childhood became more sheltered in sone ways, kid culture grew more mature in others. Okay this is just stream of consciousness. That's a very good point. I agree in that there were likely several factors that contributed to the emergence of it, however the reason as for why I believe rock music was very much the "determining factor" in all of this is because of the extent to which the genre skewed so heavily towards teens during the '00s. Sure, someone could make the counter-argument that teens had always been the core target audience for previous incarnations of rock sub-cultures, but the genre quite literally went from being a form of music that vaguely resonated with the youth in its overall "image", to an outlet of music in which the lyrics, artists/bands' public images and music videos directly spoke to teens on a personal level. It became more 'juvenile' in the sense that the genre lyrically began to heavily centre around teen relationship problems and depression issues in a much more outspoken way. If it weren't for Avril Lavigne and bands such as Simple Plan, Blink-182 etc. popularising the suburban "punk" aesthetic around 2002/03, would the 'edginess' in pop culture have ever become as significant as it was? a lot of things contributed to it as you said such as Avril, Blink, Simple Plan and Late 2004's EMO explosion. It became the NEW baseline for the pulse of pop culture including fonts, commercials and movie soundtracks.
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