Ok i'll say it. Early 10s was bad and overrated.

1. Yeah it was dead/dying. Plasmas, and keeping older CRT TVs, its more about the charm of that period still having that 2 or whatever small percent of it floating around, a bit more than later, and if that means something to person. I've always like CRTS for older gaming, which they were designed for, and watching old films on VHS, they just aren't entirely right with LEDs. Having more support for them and having some exist without looking really hard was good. 
2. Rental stores were definitely somewhat still active and popular in 2009-2011 even if they were past their peak.  Even if they were starting to become passe and in the midst of exiting the era in 2011-2013 they were still somewhat available, that includes multiple rental stores, maybe not as popular but still bringing in some amount of people, as opposed to later when most of them were gone or barely existing, streaming was not mainstream until the end of the early 2010s, you could still use them it was great if you were film junkie and into more niche horror movie, indie movies, or specific stuff and you couldn't find easily locate a bootleg, torrent or digital option online, and the ritual of visiting stores was even nicer. Dvds/Blu-rays were still more of the standard, even if there was a lot of bootlegging online and early streaming here and there and buying physical copies of movies to some extent was in the early stages of feeling passe. 
3. Data consumption in the sense of like if you had a slower plan or more limited plan which was more common at the time, you had to limit your content/video/download consumption, which in a way sucks creates but  creating restraints around not overconsuming or binging  which you can do now but back then we were kind of forced and it can be good in the sense of not overconsuming content, depending on how you see it.