The Unicorn Trend
Jan 10, 2022 10:15:26 GMT 10
Post by al on Jan 10, 2022 10:15:26 GMT 10
I think this trend is on its way out enough now that we can talk about it as a retrospective. Unicorn everything seemed to be at its peak in early 2017, but it was gaining enough prominence in the prior years that I feel comfortable calling it a mid 2010's trend. (If you'd rather call it late 10's I do not care.)
One aspect of this trend I find interesting now is how it retained some of the sparkly glam aspects of the 2000's, but was far more innocent. It accompanied the festival trend, arguably taking over some of its other aspects that faced appropriation issues. As perceived tackiness in most elements of decor grew increasingly outdated, the soft pastels of unicorns and other mystical creatures, such as mermaids, remained a light retreat. The colorful food especially seemed to work well for instagram at the time. Onesies had become popular, and colorful hair was growing in popularity. The emoji trend, especially poop, didn't hurt.
Maybe the 2010's aesthetic wasn't actually as dull or sterile as selectively colorful.
One aspect of this trend I find interesting now is how it retained some of the sparkly glam aspects of the 2000's, but was far more innocent. It accompanied the festival trend, arguably taking over some of its other aspects that faced appropriation issues. As perceived tackiness in most elements of decor grew increasingly outdated, the soft pastels of unicorns and other mystical creatures, such as mermaids, remained a light retreat. The colorful food especially seemed to work well for instagram at the time. Onesies had become popular, and colorful hair was growing in popularity. The emoji trend, especially poop, didn't hurt.
Maybe the 2010's aesthetic wasn't actually as dull or sterile as selectively colorful.
Toys:
Hair:
Makeup:
Costumes:
Food:
We're at a point in the trend cycle where it's not so exciting anymore, but there really was a minute where it felt like you could practically find unicorn anything. It will be interesting to see whether history remembers this side of the 2010's or the more serious side.
