Who is the target audience for current Top-40 music (2020)?
Nov 23, 2020 23:29:51 GMT 10
Post by SharksFan99 on Nov 23, 2020 23:29:51 GMT 10
This is going to be my last new thread for a while because I'm setting myself a limit. 
At 21, I don't feel much of a connection with the music that is on the charts anymore. I know what you're thinking; it kind of seems silly for me to say something like when I'm still of a young age. However, with that said, I have the belief that music and pop culture at large is generally aimed towards more younger audiences than it had been in previous decades. Also, while I understand that music can be enjoyed by people of all ages and that the artists themselves don't set out to release music just for people of a particular age, it's also worth remembering that teenagers are the primary consumers of Top-40 music and there are "eras" in music based on when a certain audience was participating in a sub-culture/trend. For instance, the Myspace era of the mid-late 2000s was obviously targeted towards late '80s and early '90s borns. People born during the mid '90s would have been in their teens during the late 2000s as well, however it's clear that the emo subculture was geared more towards those who were a few years older.
Looking back, I consider the music that was on the charts between 2013 to 2016, when I was 14 to 17 years old, to have been my "era" in music so to speak. EDM and indie-pop were the two main genres of my teens. I'm personally of the belief that we've been in the same era of music since Late 2016, when music.aly began to take off in popularity and mumble-rap experienced its huge mainstream breakthrough with "Black Beatles".
The reason why i'm basing this topic around the music that is on the charts right now, is because I feel as though there's going to be a significant overlap in terms of the target audience for the music of the past four years or so. Mumble-rap is still huge in 2020. As an example, someone born in 2002/03 would have experienced the bulk of their teens during the Late 2010s when mumble-rap was truly in its peak in popularity and while they may have graduated this year, they may be able to resonate with the chart music of today (and the next year or two) for much longer since mumble-rap is showing no signs of slowing down. However, in saying that, mid 2000s borns are between the ages of 14-16 years old now, so its possible that they may be able to connect with the music of today even more
So, I guess the point i'm getting to is, do those of you who were born during the '90s and early 2000s feel the same sort of connection with current chart music as what you did previously? Does it still resonate with you in the same way that it did when you were in the middle of your teens? Or, do you believe mid 2000s borns are the core target audience for the chart music of 2020? Interested to hear people's viewpoints.
At 21, I don't feel much of a connection with the music that is on the charts anymore. I know what you're thinking; it kind of seems silly for me to say something like when I'm still of a young age. However, with that said, I have the belief that music and pop culture at large is generally aimed towards more younger audiences than it had been in previous decades. Also, while I understand that music can be enjoyed by people of all ages and that the artists themselves don't set out to release music just for people of a particular age, it's also worth remembering that teenagers are the primary consumers of Top-40 music and there are "eras" in music based on when a certain audience was participating in a sub-culture/trend. For instance, the Myspace era of the mid-late 2000s was obviously targeted towards late '80s and early '90s borns. People born during the mid '90s would have been in their teens during the late 2000s as well, however it's clear that the emo subculture was geared more towards those who were a few years older.
Looking back, I consider the music that was on the charts between 2013 to 2016, when I was 14 to 17 years old, to have been my "era" in music so to speak. EDM and indie-pop were the two main genres of my teens. I'm personally of the belief that we've been in the same era of music since Late 2016, when music.aly began to take off in popularity and mumble-rap experienced its huge mainstream breakthrough with "Black Beatles".
The reason why i'm basing this topic around the music that is on the charts right now, is because I feel as though there's going to be a significant overlap in terms of the target audience for the music of the past four years or so. Mumble-rap is still huge in 2020. As an example, someone born in 2002/03 would have experienced the bulk of their teens during the Late 2010s when mumble-rap was truly in its peak in popularity and while they may have graduated this year, they may be able to resonate with the chart music of today (and the next year or two) for much longer since mumble-rap is showing no signs of slowing down. However, in saying that, mid 2000s borns are between the ages of 14-16 years old now, so its possible that they may be able to connect with the music of today even more
So, I guess the point i'm getting to is, do those of you who were born during the '90s and early 2000s feel the same sort of connection with current chart music as what you did previously? Does it still resonate with you in the same way that it did when you were in the middle of your teens? Or, do you believe mid 2000s borns are the core target audience for the chart music of 2020? Interested to hear people's viewpoints.
