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Post by SharksFan99 on Dec 6, 2020 20:53:29 GMT 10
I brought up this point back in July, but I wanted to expand on it and turn it into an actual topic. It's becoming increasingly apparent to me as time passes that the 2010s were the ultimate "two-faced" decade, a decade of contradictions if you will. In a sense, it's as if the 2010s were made up of two separate cultural identities and they co-existed alongside each other for quite a number of years. In 2014, while you had college-aged students promoting gluten-free foods, vintage clothing and vinyl records, you also had a shallow EDM song like "#Selfie" by The Chainsmokers' reach the top of the charts and become a multi-platinum record, largely due to it building up a following on social media. It's ironic that on one hand, we had a mainstream subculture (hipsters) that so heavily promoted itself on its individualistic and anti-consumerism values, co-existing alongside EDM and social media culture that was shamelessly shallow and materialistic. They really shouldn't have co-existed in the mainstream, but somehow, they did. I've come up with two terms to collectively define these cultural identities; the "progressive, minimalist 2010s" and the "shallow 2010s". Here is how I would define them: The progressive, minimalist 2010s:Late 2009 to November 8, 2016.* Barack Obama * Hipsters * Lady Gaga * Indie-pop * Same-sex marriage * Fourth-wave of feminism * The Big Bang Theory * "Millennials" * The Marvel Cinematic Universe * Non-binary This era has its origins dating back to Barack Obama's victory in the 2008 US Election, but it wouldn't fully kick into gear until the cultural early 2010s began in Late 2009. The "progressive, minimalist 2010s" was defined by its forward-thinking and left-leaning social values. While it was particularly evident in the form of some of the biggest trends, it also manifested in more subtle ways. For instance, television commercials began to market traditionally masculine toys (e.g toy trucks, cars) to girls and vice-versa and movies began to embrace the underdog and 'nerd' status (eg. "Jumanji"). The "excess" 2010s:Early 2013 - March 2020* #hashtags * Selfies * Pokemon Go * 'Binge-watching' culture * EDM * Instagram * Reboot culture * Donald Trump * Mumble-rap As the "progressive, minimalist 2010s" was still ongoing, the 'counter-culture' to that emerged during the first-half of 2013, when the Harlem Shake, #hashtags and Instagram all started to take off in popularity. This new '2010s culture' only gained further momentum as social media began to diversify and become a more integral part of pop culture, eventually culminating in Trump being elected to the White House in November 2016. This resulted in the "excess 2010s" culture becoming the dominant culture of the Late 2010s. This is how I see it: Early 2010s (Late 2009 - Early 2013) - The "progressive, minimalist 2010s" was the dominant culture. Mid 2010s (Early 2013 - November 8, 2016) - A mixture of both. The hipster subculture had become totally mainstream and Barack Obama was still in Office, however social media culture began to promote "excess culture" and far-right ideologies (which resulted in an increase in lone-wolf terrorist attacks). Late 2010s (November 8, 2016 to March 2020) - The "excess 2010s" was the dominant culture. I would be interested to hear other people's viewpoints on this topic.
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Post by slashpop on Dec 6, 2020 22:52:37 GMT 10
I brought up this point back in July, but I wanted to expand on it and turn it into an actual topic. It's becoming increasingly apparent to me as time passes that the 2010s were the ultimate "two-faced" decade, a decade of contradictions if you will. In a sense, it's as if the 2010s were made up of two separate cultural identities and they co-existed alongside each other for quite a number of years. In 2014, while you had college-aged students promoting gluten-free foods, vintage clothing and vinyl records, you also had a shallow EDM song like "#Selfie" by The Chainsmokers' reach the top of the charts and become a multi-platinum record, largely due to it building up a following on social media. It's ironic that on one hand, we had a mainstream subculture (hipsters) that so heavily promoted itself on its individualistic and anti-consumerism values, co-existing alongside EDM and social media culture that was shamelessly shallow and materialistic. They really shouldn't have co-existed in the mainstream, but somehow, they did. I've come up with two terms to collectively define these cultural identities; the "progressive, minimalist 2010s" and the "shallow 2010s". Here is how I would define them: The progressive, minimalist 2010s:Late 2009 to November 8, 2016.* Barack Obama * Hipsters * Lady Gaga * Indie-pop * Same-sex marriage * Fourth-wave of feminism * The Big Bang Theory * "Millennials" * The Marvel Cinematic Universe * Non-binary This era has its origins dating back to Barack Obama's victory in the 2008 US Election, but it wouldn't fully kick into gear until the cultural early 2010s began in Late 2009. The "progressive, minimalist 2010s" was defined by its forward-thinking and left-leaning social values. While it was particularly evident in the form of some of the biggest trends, it also manifested in more subtle ways. For instance, television commercials began to market traditionally masculine toys (e.g toy trucks, cars) to girls and vice-versa and movies began to embrace the underdog and 'nerd' status (eg. "Jumanji"). The "excess" 2010s:Early 2013 - March 2020* #hashtags * Selfies * Pokemon Go * 'Binge-watching' culture * EDM * Instagram * Reboot culture * Donald Trump * Mumble-rap As the "progressive, minimalist 2010s" was still ongoing, the 'counter-culture' to that emerged during the first-half of 2013, when the Harlem Shake, #hashtags and Instagram all started to take off in popularity. This new '2010s culture' only gained further momentum as social media began to diversify and become a more integral part of pop culture, eventually culminating in Trump being elected to the White House in November 2016. This resulted in the "excess 2010s" culture becoming the dominant culture of the Late 2010s. This is how I see it: Early 2010s (Late 2009 - Early 2013) - The "progressive, minimalist 2010s" was the dominant culture. Mid 2010s (Early 2013 - November 8, 2016) - A mixture of both. The hipster subculture had become totally mainstream and Barack Obama was still in Office, however social media culture began to promote "excess culture" and far-right ideologies (which resulted in an increase in lone-wolf terrorist attacks). Late 2010s (November 8, 2016 to March 2020) - The "excess 2010s" was the dominant culture. I would be interested to hear other people's viewpoints on this topic. Very interesting topic.I personally see that excess culture of 2010s is an extension of things in the 2000s, the excessive social media culture (00s materialist, collectivist and diva mentality linked to bubblegum pop/ bling rap/macho mentality and myspace culture from the 00s), trump/alt right (2000s post 9/11 xenophobia and conservatism), sequels (this trend started in the 2000s alongside 80s nostalgia) ridiculously gimmicky fads like fidget spinners and pokemon go ( pokemon, live strong bracelets etc) and in in a sense it was repressed and this was a way for it come back. I feel it actually crossed over into the socially conscious world of hipsters and progressivism, so there was some common ground for both cultures. For example many alt righters were actually okay with gays or pro choice in or favor for libertarianism. A lot of social causes would use clothing brands or fashion events for hashtag related campaigns to help support social causes and fundraisers etc.. you get what I'm saying. I don't feel that hipsters saw themselves as individiualistic especially during the mid to late 2010s, I saw the same cookie cutter guys from 2001 adopting new cookie cutter costumes, 10-15 years later because everyone else was doing it. , I would argue most of them were following a style, set by the earlier hipsters, that was forcefed to the masses and just accepted the trends which included a more progressive mentality. I would argue that gen x and hippies were much more individualistic at a certain time, and hipsters from 2004-2012 were more authentic and they were more self aware. I don't remember the early 2010s being distinctly or excessively progressive, I felt it was just continuation of the left leaning progressive attitude and culture of the very late 2000s that was in the process of building up and was transitioning towards what what come to be by the mid 2010s, it wasn't centered on any social cause from what I remember. The alt right was considered underground prior to 2014 or 2015. There were nationalist and neo-nazi groups for decades. I don't remember anything alt right actually affecting pop culture prior to mid 2016.
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Post by Early2010sGuy on Dec 7, 2020 6:09:39 GMT 10
Early 2013 is waayyy too early for the Mid 2010s to officially start.
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Post by mc98 on Dec 7, 2020 6:20:05 GMT 10
Early 2013 is waayyy too early for the Mid 2010s to officially start. Same. I don't remember hashtags and selfies being in your face until around summer of 2013. Those were there before, but no one made a huge deal around them and turned them into a meme. Plus, EDM was already a thing in 2011. There was a Tomorrowland video in 2011 that has huge number of views celebrating EDM culture.
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Post by slashpop on Dec 7, 2020 6:23:44 GMT 10
Early 2013 is waayyy too early for the Mid 2010s to officially start. Its really not imo, i'm with sharksfans99 on this. Early 2010s culture was wayy too mixed in with a lot of solid incoming mid 2010s culture by very late 2012 and you feel things clearly modified and different and just not the same, then and early 2013 a bit more clearly different. It was already there by early 2013, it just wasn't completely and clearly identifiable and universally felt until a few months later, but it was already thereat some point between March-June 2013.
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Post by slashpop on Dec 7, 2020 6:34:32 GMT 10
Very interesting topic.I personally see that excess culture of 2010s is an extension of things in the 2000s, the excessive social media culture (00s materialist, collectivist and diva mentality linked to bubblegum pop/ bling rap/macho mentality and myspace culture from the 00s), trump/alt right (2000s post 9/11 xenophobia and conservatism), sequels (this trend started in the 2000s alongside 80s nostalgia) ridiculously gimmicky fads like fidget spinners and pokemon go ( pokemon, live strong bracelets etc) and in in a sense it was repressed and this was a way for it come back. I feel it actually crossed over into the socially conscious world of hipsters and progressivism, so there was some common ground for both cultures. For example many alt righters were actually okay with gays or pro choice in or favor for libertarianism. A lot of social causes would use clothing brands or fashion events for hashtag related campaigns to help support social causes and fundraisers etc.. you get what I'm saying. I don't feel that hipsters saw themselves as individiualistic especially during the mid to late 2010s, I saw the same cookie cutter guys from 2001 adopting new cookie cutter costumes, 10-15 years later because everyone else was doing it. , I would argue most of them were following a style, set by the earlier hipsters, that was forcefed to the masses and just accepted the trends which included a more progressive mentality. I would argue that gen x and hippies were much more individualistic at a certain time, and hipsters from 2004-2012 were more authentic and they were more self aware. I don't remember the early 2010s being distinctly or excessively progressive, I felt it was just continuation of the left leaning progressive attitude and culture of the very late 2000s that was in the process of building up and was transitioning towards what what come to be by the mid 2010s, it wasn't centered on any social cause from what I remember. The alt right was considered underground prior to 2014 or 2015. There were nationalist and neo-nazi groups for decades. I don't remember anything alt right actually affecting pop culture prior to mid 2016. Yeah whenever I think of the 2000s, bling/glam rap, bubblegum pop & macho mentality come 2 mind. The mid 2010s reintroduced that with the coexisting hipster, minimalist, socially conscious culture. Maybe it could be that the economy improved again in 2013. In 2012, people were still worried about the economy. It may have been a topic of concern during the 2012 election. The materialistic culture took over in the late 2010s. The late 2010s kind of paralleled the early 2000s or early 1990s in a way. U @ @sharsfan99 make a lot of solid points that I agree with. I remember when I was in high school during the mid 2010s that social causes were promoted thru clothing. I recall hashtags & selfies became prominent in the 2013/2014 school year. I don’t remember much of that in the 2012/2013 school year & back. Hipster was more noticeable during the mid 2010s around 2014/2015 & almost everyone hopped on that bandwagon. I also don’t c the early 2010s being socially progressive either. It may have been getting there, but it wasn’t there until the mid 2010s by the time hashtags blew up. You’re right that the early 2010s felt like a continuation of the conservative attitudes from the 2000s. I was in middle school in the early 2010s. It was cool 2 make fun of guys who liked pop songs, Justin Bieber, girly stuff, had high pitched voice, etc. Insults like gay, lesbian, retarded, faggot were commonly used. There were some macho attitudes & cliques lingering in the early 2010s. Culture seemed a little more violent & politically incorrect in the early 2010s (like the 2000s) compared 2 the mid-late 2010s. Now that I think of it, even tho the early 2010s felt like it was a part of the 2010s, there were lingering late 2000s vibes which didn’t go away until sometime in late 2012 or 2013. The early 2010s weren’t focused on any social causes from what I remember. I wonder if the electro pop music/culture was a form of materialism since a lot of the songs were about partying. I’d say that the conservative backlash against liberalism started brewing in mid 2015 or late spring 2015 when Trump announced his run 4 the 2016 election which didn’t come full swing until late 2016 or mid fall 2016 when Trump won. Also gay marriage was legalized in summer 2015 which was a breaking or boiling point for liberals & conservatives. I’m with u that 2016 is when culture got affected by the alt right. Political correctness became mainstream around late 2014/2015, more noticeable in 2016. I mostly agree, I would say the materialist/self centered culture in the 2000s somehow influenced the mid 2010s social media culture and hipsters of that period both of which had a conformist and collectivist mentality carried over from then. Also what comes to mind is the manufactured feeling in both eras is something similar in a way, a lot of these points also apply to the late 2010s to some extent, as discussed earlier. In regards to conservatism in the early 2010s, while things were more progressive in the mid 2010s, the early 2010s were in between the liberalism of late 00s and the mid 2010s , I wouldn't say they were conservative. The alt right did have origins in 2014-2015 and maybe a bit earlier and they did get some media attention with trump in mid to late 2015 to early 2016 but in terms of popular culture, spring/summer/fall 2016 is when you get the frog memes, alt right and SJWS vs Trump supporters type stuff circulating on the Internet and social media etc.
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Post by Deleted on Dec 7, 2020 13:04:37 GMT 10
Early 2013 is waayyy too early for the Mid 2010s to officially start. Its really not imo, i'm with sharksfans99 on this. Early 2010s culture was wayy too mixed in with a lot of solid incoming mid 2010s culture by very late 2012 and you feel things clearly modified and different and just not the same, then and early 2013 a bit more clearly different. It was already there by early 2013, it just wasn't completely and clearly identifiable and universally felt until a few months later, but it was already thereat some point between March-June 2013. I agree with this. I'd say mid '10s culture was emerging as late as fall 2012. This song is commonly associated with 2013, but look at the date on it. I remember it being very big in the fall of 2012.
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Post by SharksFan99 on Dec 7, 2020 16:30:12 GMT 10
Same. I don't remember hashtags and selfies being in your face until around summer of 2013. Those were there before, but no one made a huge deal around them and turned them into a meme. Plus, EDM was already a thing in 2011. There was a Tomorrowland video in 2011 that has huge number of views celebrating EDM culture. Early 2013 is waayyy too early for the Mid 2010s to officially start. I get the impression that it took a little while longer for the cultural Mid 2010s to truly take off in the United States and Canada. For example, "I Love It" by Icona Pop (an electropop song) was a hit in both of your countries during mid 2013, whereas it entered the charts here in Australia back in September 2012 and entered the Top-10 in December. Australia was a bit ahead of the curve as it seems. The electropop era ending around early 2013 is exactly how I remember it though. The reason why I remember it so well is because selfies and #hashtags became huge, as in massively popular, shortly after my 14th birthday. As a result, they made headlines on the news at that time. Here's a tweet from February 2013 from an Australian breakfast TV show that is promoting the use of #hashtags: ...and here's several tweets from early 2013 asking people to post their selfies: Selfie and #hastag culture were already a huge thing here in Australia at least by March 2013.
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Post by jaydawg89 on Dec 7, 2020 16:36:38 GMT 10
I remember hashtags already being a thing in like 2011.
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Post by mc98 on Dec 7, 2020 16:42:32 GMT 10
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Post by pumpkin14 on Dec 7, 2020 17:07:18 GMT 10
I remember hashtags already being a thing in like 2011. Same, but they weren’t commonplace until 2013 from what I remember. “Hashtagmania” as i call it started in spring 2013 and ended somewhere in the 2014-15 school year I think
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Post by mc98 on Dec 8, 2020 1:20:07 GMT 10
IMO, Sept-Oct 2013 is the official start of the mid 2010s.
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Post by slashpop on Dec 8, 2020 1:28:02 GMT 10
IMO, Sept-Oct 2013 is the official start of the mid 2010s. Dude it was there towards the end of the early part in 2013. It just took longer to feel the effect I was in London, England in summer 2013 it felt totally mid 2010s as well as a bit earlier. At most you can say it was fully mid 00s without a few late later additions and a few stronger 10-12 holdovers. btw the pure mid 2010s ended after early 2015. Late spring and summer 2015 had some slightly different vibes, still mid but a bit different.
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Post by Deleted on Dec 8, 2020 1:41:54 GMT 10
IMO, Sept-Oct 2013 is the official start of the mid 2010s. Dude it was there towards the end of the early part in 2013. It just took longer to feel the effect I was in London, England in summer 2013 it felt totally mid 2010s as well as a bit earlier. At most you can say it was fully mid 00s without a few late later additions and a few stronger 10-12 holdovers. btw the pure mid 2010s ended after early 2015. Late spring and summer 2015 had some slightly different vibes, still mid but a bit different. I'm thinking back to around the time Obama was re-elected and it exudes a mid-2010s vibe too, just with how everyone was dressed and the advanced tech. By summer 2013 when Breaking Bad ended the early 2010s are officially over in my mind, things like selfies, Snapchat and Instagram were popular around then too.
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Post by mc98 on Dec 8, 2020 1:44:06 GMT 10
IMO, Sept-Oct 2013 is the official start of the mid 2010s. Dude it was there towards the end of the early part in 2013. It just took longer to feel the effect I was in London, England in summer 2013 it felt totally mid 2010s as well as a bit earlier. At most you can say it was fully mid 00s without a few late later additions and a few stronger 10-12 holdovers. btw the pure mid 2010s ended after early 2015. Late spring and summer 2015 had some slightly different vibes, still mid but a bit different. I know there were incoming mid 2010s trends in spring of 2013 but there was a moderate late 2010-12 vibe still present in spring 2013 that it was blurry to see the mid 2010s approaching in your face. In summer 2013, things were becoming clear and you could feel that the new era is coming. When I first started high school in Aug. 2013, that's when you start to notice that the new trends became clear that we were in a new era. That's my observation, late 2012-VERY early 2013 was still part of the early 2010s era, even if it wasn't as pure as before and transitional because the mid 2010s weren't the dominate culture. I'm not denying that some mid 2010s were poppin around that era, but the early 2010s felt very visible at the time. To me, the mid 2010s really begun when GTA 5 is released in Sept. 2013 lol.
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