ViacomCBS rebrands itself to Paramount

 
www.theverge.com/2022/2/15/22936147/viacomcbs-rebrands-paramount-streaming-focus


ViacomCBS is getting a new name: Paramount.
The media behemoth — which was created through the merger of CBS and Viacom in 2019 — said the rebrand is meant
to focus on the company’s goal of becoming a major player in streaming. It is also, plainly, just a better name.

Paramount intends to “turn streaming into a sustainable business for the future,” Paramount CEO Bob Bakish said during an investor
event this afternoon, “and know this, we are committed to that future and creating that value.”